May 11, 2022
In Welcome to the Q&A Forum
Partly because buses have to drive around, which Country Email List constantly replace the batteries. And because users handle the shared scooters carelessly, so that they are replaced much faster than scooters owned by an individual. Oops, not as green as the Country Email List color of the devices suggests. Felyx scooters in Amsterdam. Complaints to the Advertising Code Committee Complaints were therefore submitted to the Advertising Code Committee in 2021 about the advertisements and expressions on the website. Both Felyx and GO used words such Country Email List as 'sustainable' and 'green'. According to the Advertising Code Committee, these words will give the average consumer the idea that an electric shared scooter is by definition a sustainable choice. That claim is too absolute and, according to Country Email List the Environmental Advertising Code, that is not allowed just like that. It must then be possible to prove and very well substantiated. Also read: Sustainable communication without Country Email List greenwashing? 6 tips A less absolute claim, such as a comparison, is sometimes possible. How green Country Email List is an electric bicycle? An electric scooter is therefore not so green because of the battery and these advertisements Country Email List are not allowed because they are too absolute. But what about an electric bicycle and the statement 'nothing rides cleaner'? Gazelle used this in a commercial. Cyclists cycled between cars that were Country Email List standing still in traffic jams. That bike is cleaner than that car, right? In any case, that was the comparison Gazelle had been trying to make. According to the Advertising Code Committee, this was Country Email List not enough. There was no obvious exaggeration and the statement was too absolute. It is not the cleanest means of transport there is. According to the Advertising Code Country Email List Committee, it was not clear enough that Gazelle intended to make a comparison between cars and electric bicycles. Can you fly green? “With Green Airlines you fly climate-conscious! Per passenger, more emissions are offset than are caused.” Sounds great! Away with flying shame.